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Our most recent posts
- COVID-19 safety practices: The 1st step to returning the trade show industry to normalcyby Steve Hancock, Divinitas PresidentThankfully, there’s yet another sign that the disruptive impact of the COVID-19 pandemic is continuing to diminish. After a season of lost business opportunities from trade show postponements and cancellations, exhibitors and attendees can now…
- Turning a 3-Day Trade Show into a 3-Month Marketing Opportunityby Steve Hancock, Divinitas PresidentIt’s estimated that companies who are active in trade shows typically waste 20% to 40% of their trade show investment in a variety of ways. One of the most common mistakes is treating a trade…
- Orlando trade shows boosted by relaxed Covid restrictionsby Steve Hancock, Divinitas PresidentIn case you haven’t heard the news, the state of Florida (and Orlando in particular) is rapidly emerging from the 2020 COVID pandemic morass. That’s expected to make Orlando a more welcoming destination for both…
- 4 Ways Your Trade Show Budget Is Being Wasted and What To Do About Itby Steve Hancock, Divinitas PresidentThis is the guide to 4 ways your trade show budget is being wasted, and what you can do about it to stop the bleeding. We will cover the most common mistakes that trade show…
- Selecting a Trade Show Exhibit Provider – Know Your Optionsby Steve Hancock, Divinitas PresidentAs an Orlando, Florida-based trade show exhibit provider, Divinitas offers a well-rounded selection of trade show solutions for exhibitors across a wide spectrum of industries. In addition to directly providing products and services to our…
- Rethinking Trade Show Services Can Save You Thousands of Dollars!by Steve Hancock, Divinitas PresidentUnexpected costs and “reconcile billing” are a frequent drain on a trade show budget. There are ways to dramatically reduce these costs. Example: “Show services” has become an area where provider markup has ballooned over…