Case Studies

Supporting MacroBaby’s retail sales strategy

Supporting MacroBaby’s retail sales strategy with distinctive design and high-quality fabrication.

Orlando-based MacroBaby is a high-end retailer offering 40,000 products for moms and babies, including baby strollers, car seats, baby clothing and bedding. The company called on Divinitas to design and produce a custom display for a premium line of diaper bags and skin care products.

Working with a limited budget and a hard deadline, we produced a distinctive wall-mounted display that incorporated special lighting features, interchangeable graphic panels, and ample storage.

MacroBaby was drawn to Divinitas because of our deep experience in the design and fabrication of world-class exhibits of all kinds, including trade show exhibits, corporate demo centers, mobile exhibits and POP displays. 

Divinitas can help you achieve your face-to-face marketing objectives, as well. Contact us for a complimentary consultation and cost-guarantee design, today!

Kährs’ temporary retail centers

Sweden-based Kährs supplies innovative wood and PVC-free resilient flooring products for homes, offices, retail stores, theaters and sports arenas in more than 70 countries. They selected Divinitas to design, fabricate and install a temporary retail center in midtown Manhattan to showcase the company’s products and brand to the New York market.

Although temporary, the display environment needed to incorporate the appearance and functionality a permanent retail location—all on a limited budget and less than 90 days for design through installation. It occupied a rented space of 3,000 square feet in size and included product displays, both wall-mounted and free-standing, as well as five seating and conference areas. 

After a successful 50-day run, Divinitas managed the dismantling of the exhibit, and Kährs had an effective prototype sales and marketing model that could be repeated in other high-volume markets.

I urge you to check out our display experience at DivinitasNow.com and contact me for a complimentary consultation and cost-guarantee design, today!

NewSouth Windows

Rugged, customizable product display units meet the requirements for NewSouth’s showrooms across the country.

In recent years, Tampa-based NewSouth Windows has experienced rapid growth as a market-leading, direct-to-consumer manufacturer of high-quality residential windows and doors.  To build on this success, the company developed plans to open retail showrooms in cities across the country and chose a 3,000-square-foot retail space in Raleigh, North Carolina, to serve as the prototype showroom.

NewSouth management selected Divinitas for the design and production of showroom components to showcase and demonstrate a wide range of products, including double-hung and casement windows, French doors and sliding glass doors.

The Divinitas team’s design and fabrication for the project met the critical requirements for the showrooms:

• Floor displays were designed and fabricated for shipping to showroom locations, and to enable simple on-site installation.
• Because the products are of robust construction with impact-grade glass, all floor displays provided structural stability to bear the weight and opening and closing movement of windows and doors.
• Displays featured integrated decorative lighting and were customizable to accommodate different products and graphic treatments, and to fit into retail floor plans of varying sizes and configurations.

In addition to 10 free-standing product display units, the showroom design incorporated several other key elements, including:

• An “Energy wall” with integrated heat lamps to demonstrate the insulating power of NewSouth windows
• A reception/sales desk with integrated lighting and storage
• A distinctive decorative chandelier incorporating NewSouth products

Upon opening, the Raleigh showroom quickly proved to be an effective sales environment that offered a unique, immersive experience for customers.  It was followed by successful openings in Atlanta, Charlotte and New Orleans, and plans for other markets nationwide.